Clik here to view.
How to Manage a Customer Advocacy Group on LinkedIn
As one of the most popular professional networking platforms online, LinkedIn has become business’s most favored website in marketing. By leveraging the social media channel, B2B companies can reach...
View ArticleClik here to view.
Episode 1: How Do You Turn A Customer Reference Program Into An Advocate...
The customers in your customer reference program would do so much more for you if you only asked. How do you turn the program into an advocate program? Join The Conversation! '); } else { // double...
View ArticleClik here to view.
Episode 2: What Are Some Of Your Favorite Customer Advocacy Stories?
In this episode, our council members share some of their favorite personal examples of how loyal, enthusiastic customers have gone above and beyond to help advocate for a company they love. Join...
View ArticleClik here to view.
Episode 3: How Do You Get Executive Sponsorship For A Customer Advocate Program?
Executive support is key to any meaningful customer advocacy initiative. In this episode of the Advocate Marketing Council, we discuss ways to get execs on board with and excited about your program....
View ArticleClik here to view.
Our Customers Love Us. Why Aren’t They Doing More For Us?
Our customers love us. Why aren’t they doing more for us? We hear this question over and over. It’s the number one question that any B2B marketer asks who is trying to figure out how to unlock the...
View ArticleClik here to view.
Episode 4: Who’s On The Team In An Advocate Marketing Organization?
Is advocate marketing the job of one superhero? Or does it take a team – or even a company culture – to make advocacy thrive among your customer base? These questions and others discussed in this...
View ArticleClik here to view.
Episode 5: Why Do Customers Agree To Advocate For Companies?
What motivates a customer to become an advocate for a company? Is it a desire to help colleagues, or some kind of tangible reward, or is there something else? In this episode, the members of the...
View ArticleClik here to view.
Episode 6: Who Do You Hire To Run Your Advocate Marketing Program?
Highly effective advocate marketers possesses a unique combination of skills. Most importantly, they inherently thrive on making other people feel valued – but there’s a lot more to it than that. In...
View ArticleClik here to view.
Making the Business Case For Customer Advocacy
Need help making a business case for advocacy? Contact us! Bob: Hey Linda – my company is looking to put a new business intelligence platform in place this year. Are you happy with yours?” Linda: Yes...
View ArticleClik here to view.
Episode 7: How Do You Keep Advocate Relationships Personal?
If you want to see your advocate program generate results, you have to build and nurture your personal relationships with your advocates. However, this can be really hard to do as you get more...
View Article
